So you want to choose the right keywords, but how do you choose the ones that will generate the most qualified leads for your business?
You are going to want to use keywords that your potential clients search with, without choosing keywords that have such high competition that it would be impossible to rank a website on the Search Engine Results Page (SERP).
On a local level, this often is not a major issue. If you are using keywords that are used on a national or global level, then you are competing with manufacturers and major distributors with very deep pockets.
For example, the search term "solar panel installer" gets around 720 monthly searches. But if you use the term "solar panel installer Phoenix", your only getting around 40 searches a month.
This may seem like a bad keyword to rank for with such low volume, but for clients in Phoenix, they are seeing results for local installers instead of national manufacturers or distributors.
By selecting keywords with lower competition, you’ll be able to advance further up the search engine results with greater ease. However, you are going to want to choose keywords that are relevant to your business and location.