Solar SEO And Lead Generation

As solar and other alternative energies become more in demand, competition in this field continues to grow.

As demand and competition continue to increase, it is important for your solar panel installation company to set you out from the rest of the installation companies that may be in your area.

One way to do this is to make sure that your website is Search Engine Optimized (SEO).

solar panel sunrise

It is important to understand a few fundamentals about search engine optimization.

Essentially, when you optimize your site for search engines, you are ensuring that your website comes up in the top group of results when a potential customer searches for specific terms. 

You can use one of two methods to make sure that your business’s website shows up among the top results:

  • 1

    Paid Advertising

    The links that appear at the top of a search result page, or sometimes on the right, are called sponsored results. You must pay search engine providers like Google or Bing to place your website in these results. This kind of campaign is known as Pay-Per-Click (PPC) advertising.

Solar installers Pay-Per-Click
  • 2

    Organic Search Results

    The results of a given search, based on the individual search engine’s algorithm, are known as organic search results. These search results are where you are going to see the results of optimizing your solar panel installation website with SEO.

Solar Installer Organic Search

Used separately or together, both Pay-Per-Click (PPC) or Organic Search SEO can be powerful tools you can use to get your name, website, and brand out in front of your clients.

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Getting Started With Solar SEO And Lead Generation

Establishing Goals

To see solid results from optimizing your solar panel installation website, you are going to want to make sure that your goals are in line with the goals of your customers.

This means that you need to find out what keywords your customers are using to find you and your competitors online. 

You will want to spend a lot of time researching relevant keywords, as this is the basis of SEO. If you end up using the wrong keywords, your efforts will have been for nothing.

What Makes a Good Keyword?

So you want to choose the right keywords, but how do you choose the ones that will generate the most qualified leads for your business?

You are going to want to use keywords that your potential clients search with, without choosing keywords that have such high competition that it would be impossible to rank a website on the Search Engine Results Page (SERP).

On a local level, this often is not a major issue. If you are using keywords that are used on a national or global level, then you are competing with manufacturers and major distributors with very deep pockets.

For example, the search term "solar panel installer" gets around 720 monthly searches. But if you use the term "solar panel installer Phoenix", your only getting around 40 searches a month.

This may seem like a bad keyword to rank for with such low volume, but for clients in Phoenix, they are seeing results for local installers instead of national manufacturers or distributors.

By selecting keywords with lower competition, you’ll be able to advance further up the search engine results with greater ease. However, you are going to want to choose keywords that are relevant to your business and location.

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Content Is King

Even though you are attempting to get search engines to place your website at the top of a set of search results, you want to avoid keyword stuffing your site without adding valuable content.

Positive SEO involves creating compelling and dynamic content that will subsequently land your solar panel installation website on the top of the search results page. Write articles for your site that your target audience will find interesting and useful. 

Our ContractorScope competitor breakdowns are great examples of creating valuable content for your audience.

Link Building

Another major element of Googles search Algorithm is links. Links come from other websites that link to yours.

But not all links are created equal.

A simplified explanation; the more popular a websites authority, the more powerful a link is to your site.

There are many ways to get these important and powerful links to your site. One is example follows our content is king suggestion. You must have valuable content worth linking to on your site.

Social media likes and follows and directory sites can also be valuable sources of links to your website.

Don't Rush SEO

Search engine bots have to crawl through millions of websites daily, so you may not see results right away but have patience.

All powerful Google can tell when a website suddenly gets and avalanche of links from other sites pointed to it or thousands of (fake?) social media likes.

If you get to know your customers by creating personas of your target market and use these personas to conduct thorough research to identify keywords, eventually your hard work will pay off. Just keep in mind that the customer is your target, not the search engines. So make sure to put them first.

When you take care of the customer and post a lot of new, relevant content frequently, you will surely see increased leads among those who are most likely to be converted to customers.

Understanding the Internet

All of this information about search engine optimization may seem useless if you don’t understand how businesses use the internet to increase leads and sales.

It used to be that if you were looking for business, you had to search through the Yellow Pages. The reason that many companies choose “AAA” or “A1” as a business name was because it would put them among the first listings in their category, which meant more business or at least more leads.

Search engine results have the same psychological effect. Seventy percent of click-through traffic on search engine results pages go to the website that has the first position.

Twenty percent of all searches conducted on Google are related to location, so even small, local solar panel installation companies can benefit from a search engine optimized website.

Sixty-one percent of these local searches result in a purchase, and over 80% of local searchers reach out to the company offline, whether by visiting the store or making a phone call.

By improving your search engine position, you can engage more customers, promote your business more effectively, and drive more traffic to your site.

Even if combined with a pay per click campaign, optimizing your organic search results can be an excellent and budget friendly complement to your paid campaign.

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