SEO For Plumbers

It is becoming common for plumbers to utilize search engine optimization to achieve more new business from the Internet.

Licensed and insured plumbing contractors who specialize in installation and repair service are abandoning traditional means of acquiring new customers like print advertising in the yellow pages and taking full advantage of the leading search engines.

SEO, or Search Engine Optimization, is the process of improving the visibility of a website and webpage in the search engine results page (SERP).

In other words, let's say the website for your plumbing business places on page 12 for people searching for "Local Plumber." With the proper SEO service, that position can be changed to page 1.

This almost certainly will result in more call volume since your website will now appear on the first page for those searching for a "Local Plumber."

Strangely, there is little competition for these top spots. Google uses a variety of factors to determine which websites to list in search results, and in what order.

The common factors include:

  • Number of Incoming Quality Links
  • Relevancy of Website & Content to Search

One way for Google to tell if your site will be helpful is the number of other websites that link to it. Search engines will also take into account the relevancy of quality of those websites that link to you.

For example, a link from a news organization is weighted much higher than a link from an extensive directory of websites.

The relevancy of your website is also important since Google wants to show the most relevant sites to the user's search first, but how do you make sure your website is relevant?

One way is content. This means the more helpful information you can provide about your industry and services for your visitors the better.

For a plumber in Phoenix, this might mean having a blog updated weekly about the advantages of cleaning your tank on a regular basis, quick fixes for clogged pipes, etc.

Your content also should be 'keyword optimized.' This means it should contain the keywords and phrases that search engine users will use to find your product.

If your main phrase is "Phoenix Plumber," this phrase should appear throughout your posted content.

So, how do you, as a plumber, get these SEO results?

Primarily, you have two choices. You can hire an SEO company who specializes in the plumbing trade, or you can do it yourself.

Regardless of your choice, the results of many hours or hard work do not occur overnight. It is widely known that the proper optimization to your site can take months and it an ongoing process.

If you decide to take up the SEO profession in your spare time as a plumber, here are a few steps to get started:

  • 1

    Bounce Rate

    Bounce rate is a measurement used to measure how long a visitor stays on your site. The longer a visitor stays on your site the better. Take a careful look at your existing website. Is it informative? A site that just has your contact information and a couple of sentences serving as a summary is not informative. Is the content up-to-date? If the coupon on your page expired two years ago, then your site is not up-to-date. Is there color coordination? While having a site which is pleasant to read is not necessary for SEO, it will help if visitors to your site are greeted by a warm and eye appealing flow of information.

  • 2

    Websites Don't Rank. Pages Do.

    Write relevant articles. A perfect example: a 400+ word story (article) on the steps in replacing a water heater whose title is "Water Heater Replacement" will eventually appear in the SERP for "Water Heater Replacement." Why would you write an article on replacing a water heater? Because at the bottom of that section will be your personal bio. This bio will contain YOUR information along with your company name and telephone number.

  • 3

    If you build it, will they come?

    Adding an article to a site doesn't always mean it will show up in the search results. Keep in mind search engines such as Google uses social signals as an indicator of value. You need your article and content shared and distributed throughout the web. Submit these relevant articles to several article submission sites. After approval, they will be indexed by the major search engines and appear on search engine result pages (SERP's).


Again, these three steps are just the beginning. Search Engine Optimization is a never-ending process, yet alone, profession.

SEO is a full-time job that requires staying up to date with a constantly changing industry and new search strategies.

However, these tips will help get you started on the right track.

SEO for Contractors - How Search Engines Work

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Many building contractors in urban areas are well aware of the importance of their websites for bringing in new customers. When their site comes up at the top of search engines like Google and Yahoo, they're reaching many more customers than with Yellow Pages.

In large metro areas, getting to the top of Google and Yahoo depends on smart, competent Search Engine Optimization (SEO). This starts with an understanding of how search engines work.

It's an everyday miracle that you can type into a search engine like Google "plumber San Diego," and it will provide you with page after page of likely plumbing websites that you can click on.

How does that happen? How does Google know that these are plumbing sites and that they operate out of San Diego? And how does this long listing of websites show up in fractions of a second?

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It starts with search engines reading every webpage on the Internet long before you ever searched for a plumber.

Search engines don't read the version of the Internet pages that you and I look at. They read another version of each page called the "Source Code." These pages are written by programmers in a computer-readable language, most often HTML.

Here's how you can see a source code version of a webpage. Choose a webpage that has a lot of text on it. Right-click it where there's no text or image. Then, click on the option "View Source Code" or similar wording.

If you've chosen a text-heavy page, you should see blocks of ordinary English text -- the same text that appears on the human version, but not as nicely formatted.

There will also be symbols and words that you may not recognize. These are HTML or some other computer language. Some of these words and symbols tell the Internet the colors and typefaces to show visitors. Some of these tell search engines more about the content of the page.

For example, search engines can't get an idea of what's in a photo, so the programmer who wrote the HTML may have labeled a photo "owner of plumbing contracting company." This gives the search engine more data about what's on the page.

To return to the usual human view of the page, click the X on the tab at the top of the source page.

Search engines read every page that's on the Internet with programs called "robots," "bots," or "spiders." They're all the same thing. They are considered to "crawl" pages. Bots crawl websites night and day even if they've seen it all before.

This is because webmasters modify pages, delete pages, and add pages. The bots will re-read some websites frequently if they have found that the pages change often.

This might be every few days or, in some cases, every day or even a few times a day. On the other hand, if the bots have found historically that a website doesn't change much, they might not get around to re-reading it for weeks.

In addition to reading pages, the bots make notes about each page. They note what words and phrases are on each page. Google has compiled so much information about the words and phrases on pages that it knows the frequency with which every word appears in conjunction with every other word.

If I were to do a search on "electrical contractor," it might give me electricians' websites, even ones that don't include the phrase "electrical contractor." Google would know that electrician websites are about electrical work simply because the phrase "electrical contractor" is frequently found on them.

Bots save every webpage of the Internet plus its annotations in computers that belong to the search engine. These pages are considered to be "indexed" by the search engine.

They're also being stored or "cached." The reason that the Google search engine can boast about providing searchers with large numbers of pages in fractions of a second is that these pages are already in its computers and already indexed.

Google already knows what words are on every page and can serve up sites relevant to your search immediately.

It's clear from this description that if you want a search engine to consider your general contractor website related to a search for "general contractor Philadelphia," it would be desirable to have text featuring the words "general contractor" and "Philadelphia" along with a Philadelphia address.

Plus a lot of related words that the search engine already knows should be on a general contractor's site -- like "contracting" "subcontractors" "supervise the job" "construction" "materials" and so on.

These words and phrases tell the search engine that it has most likely come across a general contractor's website in Philadelphia.

The most famous of these words and phrases, the ones that people most frequently type in when looking for your trade in your city are your main "search terms" or your "keywords."

It will also be helpful for the contractor's rankings to have a lot of useful articles for visitors on his company website about contracting, home improvement, and related topics.

Links to his website from other websites are also relevant.

The field of Search Engine Optimization has identified quite some ways by which contractors can raise their rankings on search engines so that their websites are found by potential customers.

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