HVAC SEO And Lead Generation

The demand for HVAC and mechanical services is not going to slow down any time soon.

Not with improving technologies, promised infrastructure updating, and projected growth in housing and other industries like medical and manufacturing.

solar panel sunrise

But the universal harsh truth in any business is that you can't take advantage of opportunities if your clients can't find you.

You can have the best trained crew and great looking fleet. But they mean nothing to your business growth if you have nothing in place for marketing, lead generation, and your website is sitting on page three in the search results.

You need a prospecting machine that runs 24/7 to generate a steady flow of leads.

You need SEO.

What is SEO?

SEO or Search Engine Optimization is an umbrella term that’s often thrown around in the marketing and lead generation field when referring to online marketing and advertising.

SEO is the process of optimizing website content, design, social media, and other variables like link building, site speed, and visitor bounce rate.

This process aims at improving search engine results page (SERP) rankings, thereby pushing your website above your competition and improving business’s visibility.

You can use search engines to generate leads in the following ways:

  • 1

    Organic Search Results

    Links to relevant websites based on the search term or keyword. These results are determined by the search engine’s algorithm.

Solar installers Pay-Per-Click
  • 2

    Paid Advertising or Pay-Per-Click (PPC)

    These are paid advertisements at the top of search result pages. Contractors pay Google for the privilege of being in that spot and they are charged every time a potential client clicks on the link.

Solar Installer Organic Search

Used separately or together, both Pay-Per-Click (PPC) or Organic Search SEO can be powerful tools you can use to get your name, website, and brand out in front of your clients.

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Take Your HVAC Company To The Next Level With SEO

Proper SEO can provide a steady flow of leads and visitors to your website everyday day.

According to Search Engine Journal, roughly 35 percent of Google’s organic traffic goes to the first three listings in Google search results.

On Bing, it’s nearly 18 percent.

What should scare you is the fact that 75 percent of searchers don’t even bother looking at the second page of results.

SEO and relevant, shareable content on your website drives ranking positions based in the keyword in search results.

First page rankings (or better yet, the top 3) establishes you as an authority in your market, developing the trust of your targeted audiences, resulting in an even more likelihood for conversion as leads or sales.

SEO Has Longevity

When you spend time and effort getting your site listed organically, it doesn't dry up instantly.

Once in place, a properly designed and optimized site stays for a long term in the rankings compared to the pay per click (PPC) option.

This is marketing heaven in today's up and down economy. 

Decreased Marketing Cost

SEO services will also be advantageous because as optimization causes online presence to be self perpetuating. Meaning your HVAC Company does not need to invest as much of its marketing budget into paid search because your brand recognition begins to grow from shared content on blog post, social media, and press releases.

Proper SEO is critical and the right provider will make sure you have the right tools and design package for your company so that you won’t be spending money on services you don’t need.

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Targeted Visitors

You want your online marketing efforts to attract customers and leads that are ready to buy. With SEO, your brand can become the first option they think of when they need you.

This happens when your marketing is targeting them. With a properly optimized site, your meeting them halfway when their search begins.

Our ContractorScope competitor breakdowns are great examples of creating valuable content examples on targeting audiences.

Increase  HVAC Lead Conversion Rates

An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices.

This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.

Measurable Results

Search engine bots have to crawl through millions of websites daily, so you may not see results right away but have patience.

All powerful Google can tell when a website suddenly gets and avalanche of links from other sites pointed to it or thousands of (fake?) social media likes.

If you get to know your customers by creating personas of your target market and use these personas to conduct thorough research to identify keywords, eventually your hard work will pay off. Just keep in mind that the customer is your target, not the search engines. So make sure to put them first.

When you take care of the customer and post a lot of new, relevant content frequently, you will surely see increased leads among those who are most likely to be converted to customers.


A good SEO strategy improves the placement of your company in the search engine results pages, making you more visible and readily accessible to your potential customers.

Making your HVAC company business visible is not as simple as it used to be. Traditional marketing methods still work, but they are nearly not enough to reach target sales values.

When was the last time you grabbed the phone book to find anything? A newspaper maybe, but do you remember any of the advertisements?

Competitive Advantage

With more traffic it's easy to analyze market trends and get a substantial first mover edge as brand-new trends emerge.

Lower traffic sites don't have data to confidently forecast trends and therefore try to quickly jump into trends once they discover them.

On the other hand, with effective SEO strategies, your HVAC company is able to quickly identify trends and create new content, products or services to build better relationships with customers.

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© ContractorScope™ 2017 – Contractor Focused Marketing And SEO